By: Jen Russon
A car wash chain with the primary mission of employing adults with autism is breaking ground at a new location in Coral Springs this month.
Rising Tide uses a unique 46-step strategy, enabling staff to wash cars in a mirror image of each other so that every worker thrives off a repetitive structure, thereby producing sparkling results.
City officials approved plans to build another car wash last fall, despite some residents’ concern that the large facility might cause noise pollution.
CEO and owner of the corporation, John D’Eri, said he believes the 19-vacuum car wash will create much-needed jobs for those struggling to find gainful employment.
“By expanding to a third South Florida location, we are continuing to prove that employing individuals with autism can be a competitive advantage for business,” said D’Eri.
He added the car wash business model, created, in part because his son has autism, has made Broward County stand out as a leader when it comes to inclusivity and autism awareness.
The mayor and vice mayor, city commissioners, and others are expected to attend the event, along with Tom D’Eri, COO.
Once open to the public in early 2022, they’ll need to hire 25 individuals, all of whom have not just special needs but special talents, especially when it comes to their work ethic.
“Every time a customer leaves happy, every successful year of business we complete, and every new store we open is a testament of the value individuals with autism bring to the workforce,” said Tom.
He added that the opening of the Coral Springs location marks a significant milestone for people with autism and the community.
Bordering communities that include Cobblestone Walk, the new Rising Tide joins two other locations in Parkland and Margate, where over 100 adults with autism currently work.
Custom-built from the ground up, Rising Tide will operate from 8 a.m. to 7 p.m. seven days a week.
The groundbreaking ceremony is on Friday, November 19, at 10:30 a.m. The 3,000 square foot facility will have both entering and exit signage on its 1-acre lot at 10340 Palm Boulevard.
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- Jen Russon has been a staff writer for Talk Media since 2018. She is also a novelist, copywriter and editor at Swallow Publishing, LLC.
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