By: Chris Brunner
SleepChoices invites residents to celebrate the grand opening of their first showroom in Coral Springs on Wednesday, April 18.
Direct-to-consumer mattress brand SleepChoices is expanding its online presence to brick-and-mortar retail with the grand opening of its first showroom. Located at 10700 Wiles Rd., the new location will give locals a chance to experience the “cloud-like comfort of its Snuz mattress as well as learning about the science behind a good night’s sleep.”
Join them tomorrow from 12:00 p.m. – 2:00 p.m. for a ribbon cutting ceremony with the Coral Springs Chamber of Commerce where refreshments will be served. At 6:00 p.m. – 8 p.m., they will be holding an open house reception and auction to benefit Marjory Stoneman Douglas High School in Parkland. The auction will include hors d’oeuvres by All in Good Taste/The Little Café, Wines by Wine Watch and special guest, four time USA Memory Champion Nelson Dellis. There will also be door prizes as well.
The showroom will showcase SleepChoices’ first mattress line, called Snuz, along with a variety of bedding products including pillows, mattress protectors, and bed frames. Designed as an experiential sleep lounge, customers are invited to stop by for a cup of coffee, browse and test products, and even schedule a 30-minute nap in an enclosed Shoji room. Orders can be placed in-store, via iPad, or online.
Snuz, the highlight of the showroom, is a memory foam mattress designed with seven zones to conform to the natural curves of the body. According to the company, based on decades of research in sleep science, the mattress allows high pressure point areas like the hips and shoulders to sink in deeper for proper alignment. This unique zoned approach alleviates pressure while providing relief and support in just the right places, striking the perfect balance between firm and soft.
“As the mattress industry undergoes major transformation, we see an opportunity to provide customers with high quality, well-designed mattresses without unnecessary retail markups,” said Philip Shen, founder and CEO of SleepChoices. “We set out to design a mattress that’s perfect for side sleepers and people who suffer from chronic back and shoulder pain, and we’ve received amazing feedback from our customers. As we continue expanding the brand, we’re truly excited to offer a new way for our customers to engage with us offline.”
SleepChoices’ first regional showroom marks a major milestone for the company as it expands into new markets and strengthens its position as the science-inspired mattress brand. Expansion plans for additional showrooms include New York, Texas, and California, as well as a licensing deal in China later this year.
SleepChoices is located at 10700 Wiles Rd. in Coral Springs.