By Sharon Aron Baron
The City of Coral Springs has been named a Bronze Winner of The Telly Awards for two of the city’s 2021 social media videos.
Established in 1979, The Telly Awards receives entries from all 50 states and five continents. It is the world’s largest recognition for video and television content across all screens selected from more than 11,000 entries from across the globe.
The Coral Springs videos, produced by the Coral Springs Communications and Marketing Department, were selected as winners for the Social Video – Health and Wellness and Recruitment categories.
In these categories, the city’s videos are ranked alongside global, top-tier brands such as Johnson & Johnson, AARP, Yahoo, Novartis, and more. The videos selected focused on Suicide Awareness and Prevention and Police Recruitment.
“Once again, the City of Coral Springs Communications & Marketing Department demonstrated its talent for compelling visual storytelling that impacts lives which elevated important messaging surrounding mental health,” said Mayor Scott Brook.
Suicide Awareness and Prevention
Brook shared a personal story about his mom’s tragic passing from suicide for the Suicide Awareness Video.
The video was strategically published in September 2021 to highlight Suicide Awareness Month.
The video and Mayor Brook’s openness opened the door to greater conversation to help break the stigma surrounding mental health and suicide.
“I was honored to share my family’s story,” Brook said. “If the video helped just one person to open up about their mental health struggle, then we’ve achieved our goal.”
Police Recruitment
The Coral Springs Police Department was challenged to fill vacancies for vital sworn police officer positions. The second award-winning video addressed that need by attracting experienced officers seeking a career with a highly trained, progressive organization.
The video garnered hundreds of likes and shares on social media, which helped the department to fill employment gaps.
“The campaign was especially successful in bringing in new talent from out of state because it showcased our supportive community,” said Coral Springs Police Chief Brad McKeone. “Our department is fortunate to work alongside a marketing team who are committed to meeting the needs of our organization.”
The videos were written, produced, filmed, and edited by Video Production Manager Ryan Himmel, Videographer/ Photographer Josh Berlant, and Videographer/Photographer Garrett Julian.
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